For instance, Pronet Gaming, who are established in LATAM and expanding into Asia, operate in diverse cultural environments, requiring tailored marketing approaches for each market. 

Harnessing the power of data-driven marketing 

In the digital era, data-driven marketing is instrumental in driving decision-making and enhancing campaign effectiveness. Leveraging SEO, SEM, analytics, and insights allows marketers to understand player preferences, optimise user experiences, and personalise marketing efforts. Our team aims to utilise advanced analytics tools to track user behaviour, assess campaign performance, and identify growth opportunities. This data-centric approach would not only enhance ROI and our bottom line, but also allow for proactive adjustments to marketing strategies based on real-time insights. 

Embracing personalisation and customer engagement 

Personalisation has become increasingly pivotal in iGaming marketing where customer experience plays a crucial role in both retention and loyalty. Therefore, tailoring communications, offers, and gaming experiences based on player preferences and behaviours can enhance engagement and overall satisfaction.

Capitalising on content marketing strategies 

Content remains king in digital marketing, particularly in the iGaming sector where informative, engaging content can attract and retain players. Marketers, whether in B2B or B2C, might consider focusing on creating high-quality content that addresses, educates, and entertains customer pain points. From blog posts and whitepapers to video tutorials and social media content, it is essential to emphasise content diversity to cater to broad audience interests and preferences. 

Integrating omni-channel marketing efforts 

Omni-channel marketing is essential for seamlessly reaching and engaging audiences across multiple touchpoints. From desktops and mobile devices to social media platforms and offline channels, cohesive marketing campaigns ensure that any given target audience enjoys a unified brand experience. Our integrated approach spans advertising, search engine optimisation, social media engagement, and public relations tailored to resonate with regional preferences and regulatory landscapes. 

Adopting innovative technologies 

Staying ahead in the iGaming industry requires embracing innovative technologies that enhance user experience and operational efficiency. To keep up with the times, marketers have begun to explore emerging trends such as artificial intelligence, virtual reality, augmented reality, blockchain, and mobile gaming platforms to optimise and differentiate offerings. Partnering with innovative developers to provide operators with interactive gaming experiences, can help improve a platform’s scalability, and meet evolving customer expectations. 

Cultivating strategic partnerships 

Collaborating with strategic partners can amplify marketing efforts and help facilitate market entry into new regions. Establishing alliances with marketing agencies and technology providers enhances market reach and credibility. Working with third-party suppliers to access regional expertise, expand marketing channels, and localise key messaging points will also help foster market penetration. 

Monitoring and adapting to market trends 

Continuous monitoring of market trends and consumer behaviours enables marketers to anticipate shifts and adapt strategies accordingly. From esports and live casino gaming to mobile betting and responsible gaming initiatives, staying attuned to industry trends allows companies to capitalise on emerging opportunities and maintain a strong foothold in their markets. 

Conclusion 

In conclusion, navigating marketing trends and innovations in the iGaming industry requires agility and foresight. A commitment to leveraging data, technology, and strategic partnerships are essential components to ensuring success. By embracing innovation, personalisation, and a data-driven approach, marketers can position their companies at the forefront of the evolving iGaming landscape, delivering exceptional value and experiences to operators and players alike. 

The post How to Stay Ahead of Marketing Trends & Innovations in the iGaming Industry appeared first on Pronet Gaming.

This collaboration marks a significant milestone for both companies, as Pronet Gaming continues to expand its capabilities and enhance its offerings in the competitive iGaming space. By joining forces with Betsolutions, Pronet Gaming aims to leverage the company’s extensive expertise in software development and technology solutions to further innovate its platform and deliver unparalleled experiences for players worldwide. 

“We are absolutely thrilled to partner with Betsolutions,” said Alex Leese, CEO, Pronet Gaming. “Their reputation for excellence in software development and their commitment to pushing the boundaries of gaming technology align perfectly with our vision. This partnership will enable us to further strengthen our platform’s capabilities and provide our clients with even more powerful tools to succeed in the dynamic iGaming industry.” 

Betsolutions, known for its well-balanced set of technology skills and proven track record in delivering cutting-edge solutions, said in an official statement: 

“We are thrilled to announce a significant milestone with our new partnership with Pronet Gaming, a leading supplier in the iGaming industry,” said Margarita, Head of Business Development, Betsolutions. “This collaboration marks a key moment for both companies, leveraging our established presence globally. Our popular Zeppelin product will further strengthen our joint offerings and enhance the experiences for our clients. “ 

As part of the partnership, both companies will collaborate closely on various initiatives aimed at enhancing product development, integrating new features, and expanding market reach. This collaboration underscores Pronet Gaming’s commitment to continuously innovate and deliver exceptional value to its clients and partners. 

About Betsolutions

BetSolutions is a prominent gambling software development company, globally recognised for its widely loved Zeppelin Crash game, which features a unique in-game jackpot system, alongside a diverse portfolio of Crash and P2P games and in-house developed slots, all of which are licensed in reputable jurisdictions such as the UK, Italy, Malta, and more to come. Over its 10 years of existence, the company has demonstrated a proven track record and has become renowned for delivering exceptional gaming experiences that are both beloved and engaging. 

About Pronet Gaming 

Founded in 1996, Pronet Gaming offers a fully customisable entertainment platform for next-generation operators in emerging markets, consulting with our clients to build truly bespoke casino, sportsbook, betting exchange and retail solutions that remain flexible for future development according to evolving audience needs.  

Our world-class casino portfolio provides access to 15,000+ games from 100+ leading providers across slots, live dealer, bingo, lottery, fishing games and more – and our sportsbook covers 100+ sports, 1,300+ betting markets, 60,000+ Live events per month and 800,000+ Pre-Match events per year.  

With trusted technology at the heart of our platform, we offer the capacity for over 500 million daily transactions. Our flexible betting exchange solution offers a user-friendly experience that is available as a white-label product or as an iFrame product that can seamlessly integrate into your existing website – and our powerful omni-channel retail solutions are built to provide a fully integrated experience featuring localisation, security, operational and cash tracking reporting, dashboard, quick bet, print fixtures and results across land-based and online sites. 

For more information about Pronet Gaming, please visit www.pronetgaming.com. 

The post Pronet Gaming and Betsolutions join forces to revolutionise iGaming experiences appeared first on Pronet Gaming.

Furthermore, legalisation efforts in various countries have led to a significant increase in market size, attracting both established operators and new entrants seeking to capitalise on the growing demand. 

No doubt, the integration of innovative features such as live betting and esports betting has reshaped the industry, catering to diverse preferences, and enhancing the overall user experience. 

What features do players look for in a sportsbook? 

With a wealth of offerings to choose from, players these days tend to prioritise several key features when selecting a reliable and trustworthy sportsbook. Among their key considerations are a diverse range of betting markets, competitive odds, and a user-friendly interface. 

Other notable features that players look for are secure payment options, enticing bonuses and promotions, and responsive customer support. Collectively, these elements contribute to a safe, enjoyable, and rewarding betting experience, ensuring that players can confidently engage with their favourite sports events while maximising their betting value. 

As an operator, how can I stay abreast of player behaviour in sports betting? 

The most effective way to understand the psyche of sports bettors and keep up with their evolving behaviour is through comprehensive data analysis that utilises advanced analytics tools to track and interpret betting patterns, preferences, and trends. 

Typically, this would include monitoring factors such as betting frequency, wager sizes, preferred sports and markets, and betting timing. Additionally, operators can leverage technologies like machine learning algorithms to identify anomalies or suspicious activities that are indicative of problem gambling or potential fraud. 

Implementing robust responsible gambling measures and utilising customer relationship management (CRM) systems can also facilitate personalised interactions with players, allowing operators to address concerns, provide support, and customise promotional offers accordingly. 

Should I consider supersizing my sportsbook? 

There is an ever-increasing demand for a diverse and expansive betting experience among players. By expanding your sportsbook offerings to include a wider range of sports, leagues, and betting markets, you can attract a broader audience and cater to varied interests. 

A supersized sportsbook not only enhances player engagement but also increases the potential for revenue generation through higher betting volume and increased customer retention. Additionally, a comprehensive sportsbook can differentiate operators from competitors, positioning them as industry leaders and fostering brand loyalty among players. 

How can Pronet Gaming enhance your sportsbook? 

We offer a host of signature products that can help take your sportsbook to the next level so you can enjoy unmatched standards of customisation and flexibility. From Bet Assist, that generates automated betting tips on historical data, to Fastbet, that allows players to place bets without having to enter a bet slip each time, you are empowered to increase player engagement and improve your overall turnover. 

There is also Betbuilder which makes it easy to multiply your potential revenue by allowing players to build their own accumulator within a single event from a variety of markets, giving them more options and variety when placing their bets.  

Add to that the expertise of our dynamic team with extensive experience in emerging markets, both in B2B and B2C, and there you have all the makings of the perfect sportsbook solution for market leaders all around the world.  

Overall, supersizing your sportsbook allows you to capitalize on the growing opportunities in the sports betting market and maintain a competitive edge in the industry. 

The post Staying Competitive in Sports Betting appeared first on Pronet Gaming.

In today’s competitive iGaming sector, the difference between failure and success could hinge on your entertainment platform. Here, Rafiq Sheikh, Director of Product Delivery for Pronet Gaming, talks about the importance of customisable turnkey solutions. 

Nowadays, iGaming has become increasingly popular around the world. Players have become spoilt for choice by the diverse array of entertainment options right at their fingertips—wherever and whenever they choose. 

From online casinos to sports betting, iGaming entertainment platforms have revolutionised the way people engage with their favourite games and activities. However, not all platforms are created equal, and operators must continually strive to enhance their offerings to meet the evolving needs of discerning players. 

What exactly is an iGaming entertainment platform? 

An iGaming platform is an online platform that hosts a variety of games and betting options, allowing players to participate in activities such as casino games, sports betting, and so much more—all from the comfort of their home or while on the go. 

Think of it as an aggregator of sorts that groups all content into one place to make access fast, simple, and convenient for both operators and players. These platforms typically offer an intuitive interface that is both desktop- and mobile-friendly, secure payment options, and a wide selection of games to cater to diverse player preferences. 

What elements do operators look for in an entertainment platform? 

Given the highly competitive iGaming industry, operators seek platforms that offer user customisation options, scalability, reliability, and innovative features. They want a platform that can adapt to changing market trends and player demands, while providing a seamless user experience. 

An incomplete platform would certainly set alarm bells ringing. Some indicators that would suggest improvement is needed might include declining player engagement, outdated features, slow loading times, and a lack of customisation options. If not addressed in time, these issues could lead to dissatisfaction among players and impact the success of the platform. 

Turnkey entertainment solutions and how they can help 

One key strategy to help maximise your platform’s potential is through the adoption of bespoke turnkey solutions. In layman’s terms, this is one that is ready-made and can easily be customised and deployed for a specific purpose. 

In the context of iGaming, a turnkey solution provides operators with a comprehensive platform that includes everything they need to launch and operate their online gaming business—from game content, payment processing, and customer support. 

What is the Pronet Gaming turnkey solution? 

Pronet Gaming’s award-winning entertainment platform offers a customisable turnkey solution that stands out from others in the industry due to its flexibility, scalability, and advanced features. 

Among the many key features is its optimisation for mobile gaming, ensuring seamless gameplay across all devices. Additionally, the platform integrates AI-driven capabilities, providing operators with valuable insights into player behaviour for personalised gaming experiences. 

Moreover, it enables operators to offer localised content, thus being able to cater to diverse player demographics. Such features empower operators to tailor their platforms to meet unique market demands; whether it is adding new games, implementing targeted marketing campaigns, or integrating innovative solutions. 

Operators become empowered to set a new standard in iGaming, delivering an enhanced player experience and driving success for operators worldwide.  

The future of iGaming platforms 

The popularity of online gaming is on an upswing, and it is safe to say that the future of iGaming platforms is bright, with continued advancements in technology driving innovation and growth. Suffice it to say, making the most of your iGaming platform requires a commitment to innovation and continuous improvement.

By leveraging customizable turnkey solutions like Pronet Gaming, operators can enhance their offerings, attract more players, and stay ahead of the competition in today’s dynamic iGaming landscape. 

The post Make the most of your iGaming platform appeared first on Pronet Gaming.

Pronet Gaming, an award-winning platform provider of full turnkey solutions, debuted at SiGMA Asia last week with a stellar performance.

Held in Manila, Philippines, from 3 to 5 June at the SMX Convention Center in Pasay City, the conference served as the perfect venue for Pronet Gaming to showcase its commitment to innovation, excellence, and expansion in the vibrant Asian market.

Among the highlights of Pronet Gaming’s presence at SiGMA Asia was the “Best Multi-Channel Provider 2024” award that the company bagged at the SiGMA Asia Awards held on opening night. The recognition spoke volumes of Pronet Gaming’s unwavering dedication to delivering leading-edge solutions across multiple platforms, solidifying its position as a frontrunner in the iGaming industry.

In attendance were the Pronet Gaming team from both the London and Manila offices who gave an impressive showing, demonstrating the company’s global reach and commitment to providing unparalleled support to its partners. Their participation underlined Pronet Gaming’s mission to foster strong relationships and deliver tailored solutions to meet the unique needs of operators worldwide.

One of the standout attractions at the Pronet Gaming booth was the Spin-to-Win wheel, which captivated attendees and quickly emerged as a crowd favourite. With people queuing in droves for a chance to win exciting prizes, it proved to be thematic with Pronet Gaming’s ability to engage and delight audiences.

Alex Leese, CEO, Pronet Gaming, took the stage as a keynote speaker, participating in a fireside chat that offered valuable insights into the future of Asian iGaming businesses diversifying into other jurisdictions. More than galvanising Pronet Gaming’s thought leadership and deep understanding of the opportunities and challenges shaping the industry’s landscape, Leese spoke reassuringly of the giant strides his company has made toward setting up shop in Asia, as well as outlining a path to helping local Asian operators to expand their global reach into Europe & LATAM.

“One year ago, we were only at the ‘we will be in Asia, and we are on our way’ stage,” said Leese. “As I speak here today, I am now proud to say that we have the office, we have the team, and we have the PAGCOR accreditation. Next time, I will be saying that we are established, with a much larger existing team, and operator clients on board. My aim is to be here again next year to say that we are well and truly on the ground.”

Indeed, SiGMA Asia provided an invaluable platform for Pronet Gaming to forge new connections and explore opportunities in the burgeoning Asian market. As the company gears up to launch its operations in Asia, the event served as a springboard for establishing strategic partnerships and fostering collaborations that will drive growth and success in the region.

About SiGMA

Founded by Eman Pulis in 2014, the SiGMA Group is an events and media organisation focused on iGaming, emerging tech, digital health, and affiliate marketing. The company currently employs over 100 employees and has offices based in Malta, Cyprus, Manila, São Paolo, and Belgrade.

Having diversified its original mission, the company is supported by four main pillars; SiGMA Events, SiGMA Play, Venture Capital, and the SiGMA Foundation.

In 2014 the SiGMA Group held its first event in Malta, an iGaming conference attended by just 1000 delegates. With industry backing and a commitment to quality, SiGMA has grown exponentially, taking its events brand from a local startup to a global enterprise. Its most recent event, held in November 2022 as part of Malta Week, welcomed 25,000 international guests for a week of expo, conference, and premier networking.

In 2021, the Group debuted in the UAE, launching its first event in Dubai. This was followed in 2022 with new locations – Toronto and Belgrade.

In 2023, the SiGMA Group is expanding into four brand new markets — Kenya, Brazil, Manila, and Cyprus. Regional events like Kenya, Brazil, and Cyprus will feel more intimate than our other shows, allowing us to focus on a more exclusive crowd. International summits, taking place in Dubai, Manila, and Malta, will retain the traditional summit format.

For more information on the event, visit SiGMA Asia Summit

For more information on AGB, visit About SiGMA

About Pronet Gaming

Founded in 1996, Pronet Gaming offers a fully customisable entertainment platform for next-generation operators in emerging markets, consulting with our clients to build truly bespoke casino, sportsbook, betting exchange and retail solutions that remain flexible for future development according to evolving audience needs.

Our world-class casino portfolio provides access to 15,000+ games from 100+ leading providers across slots, live dealer, bingo, lottery, fishing games and more – and our sportsbook covers 100+ sports, 1,300+ betting markets, 60,000+ Live events per month and 800,000+ Pre-Match events per year.

With trusted technology at the heart of our platform, we offer the capacity for over 500 million daily transactions. Our flexible betting exchange solution offers a user-friendly experience that is available as a white-label product or as an iFrame product that can seamlessly integrate into your existing website – and our powerful omni-channel retail solutions are built to provide a fully integrated experience featuring localisation, security, operational and cash tracking reporting, dashboard, quick bet, print fixtures and results across land-based and online sites.

For more information, visit www.pronetgaming.com 

The post Pronet Gaming triumphs at SiGMA Asia appeared first on Pronet Gaming.

Award-winning iGaming platform Pronet Gaming, a leading provider of full turnkey solutions, are set to amplify their presence in Asia with a showcase of innovative offerings at the highly anticipated SiGMA Asia summit from 3 to 5 June in Manila, Philippines.  

The event promises to be a pivotal moment for the company as it marks the next big step of their strategic expansion into the Asian market. An established name in Europe and LATAM, Pronet Gaming are poised to bring their cutting-edge technology and team of experts with strong backgrounds in B2B and B2C to the dynamic Asian gaming landscape.

Alex Leese, CEO of Pronet Gaming, will take the stage as a keynote speaker to share his insights and perspectives on the evolving realm of online gaming, particularly in Asia.

“As we embark on this exciting new chapter in our journey, we remain steadfast in our commitment to seamlessly deliver trusted and tailored products to our clients and partners across the globe,” said Leese. “SiGMA Asia represents a milestone moment for Pronet Gaming as it underlines our dedication to pushing the boundaries in this continually evolving industry.”

The Pronet Gaming team will be out in full force to demonstrate the company’s latest products and innovations, offering visitors a glimpse into the future of sports betting and iGaming. Apart from their core products, delegates and visitors can also look forward to an immersive experience at the Pronet Gaming booth located at stand #D112 in the SMX Convention Center, Pasay City, featuring a double-decker setup packed with interactive elements.

Among its attractions is the Spin to Win wheel, where attendees will have the chance to instantly win high-value prizes and exclusive merchandise. Additionally, a photo booth will provide guests with a fun-filled opportunity to capture memorable moments throughout the three-day event, plus a team of flair bartenders will be on hand to serve a variety of drinks and cocktails, in style.

In recognition of their contributions to the gaming industry, Pronet Gaming have been nominated in four categories at the prestigious SiGMA Asia Awards to be held on 3 June at The Conrad Grand Ballroom, namely, ‘Best Platform Provider’; ‘Best Muti-Channel Provider’; ‘Best Innovative Sportsbook Feature’; and ‘Best Platform Provider Newcomer’. The nominations underscore Pronet Gaming’s commitment to excellence, reaffirming their position as a trailblazer in the global gaming arena.

Furthermore, Pronet Gaming are proud to announce their sponsorship of the award category “Outstanding Contribution to Gaming 2024.” By supporting this accolade, Pronet Gaming seek to honour individuals and organisations that have made significant strides in advancing the gaming industry through innovation and excellence.

SiGMA Asia serves as an invaluable platform for Pronet Gaming to strengthen existing partnerships and forge new alliances as part of their expansion and recruitment initiatives, while providing an opportunity for industry leaders and stakeholders to exchange ideas and explore new avenues for collaboration.

About SiGMA

Founded by Eman Pulis in 2014, the SiGMA Group is an events and media organisation focused on iGaming, emerging tech, digital health, and affiliate marketing. The company currently employs over 100 employees and has offices based in Malta, Cyprus, Manila, São Paolo, and Belgrade.

Having diversified its original mission, the company is supported by four main pillars; SiGMA Events, SiGMA Play, Venture Capital, and the SiGMA Foundation.

In 2014 the SiGMA Group held its first event in Malta, an iGaming conference attended by just 1000 delegates. With industry backing and a commitment to quality, SiGMA has grown exponentially, taking its events brand from a local startup to a global enterprise. Its most recent event, held in November 2022 as part of Malta Week, welcomed 25,000 international guests for a week of expo, conference, and premier networking.

In 2021, the Group debuted in the UAE, launching its first event in Dubai. This was followed in 2022 with new locations – Toronto and Belgrade.

In 2023, the SiGMA Group is expanding into four brand new markets — Kenya, Brazil, Manila, and Cyprus. Regional events like Kenya, Brazil, and Cyprus will feel more intimate than our other shows, allowing us to focus on a more exclusive crowd. International summits, taking place in Dubai, Manila, and Malta, will retain the traditional summit format.

For more information on the event, visit SiGMA Asia Summit

For more information on AGB, visit About SiGMA

About Pronet Gaming

Founded in 1996, Pronet Gaming offers a fully customisable entertainment platform for next-generation operators in emerging markets, consulting with our clients to build truly bespoke casino, sportsbook, betting exchange and retail solutions that remain flexible for future development according to evolving audience needs.

Our world-class casino portfolio provides access to 15,000+ games from 100+ leading providers across slots, live dealer, bingo, lottery, fishing games and more – and our sportsbook covers 100+ sports, 1,300+ betting markets, 60,000+ Live events per month and 800,000+ Pre-Match events per year.

With trusted technology at the heart of our platform, we offer the capacity for over 500 million daily transactions. Our flexible betting exchange solution offers a user-friendly experience that is available as a white-label product or as an iFrame product that can seamlessly integrate into your existing website – and our powerful omni-channel retail solutions are built to provide a fully integrated experience featuring localisation, security, operational and cash tracking reporting, dashboard, quick bet, print fixtures and results across land-based and online sites.

For more information, visit www.pronetgaming.com 

— ENDS —

The post Pronet Gaming gears up for SiGMA Asia appeared first on Pronet Gaming.

Leading entertainment platform Pronet Gaming made a strong debut in Asia at the recently concluded 2024 ASEAN Gaming Summit held in Manila, Philippines, bagging the Best Newcomer recognition at the event’s Asia Gaming Awards. 

Among the many in attendance of the three-day conference held from 19 to 21 March was the Philippine Amusement & Gaming Corporation (PAGCOR), the state-run gaming agency of the country, led by its Chairman and CEO Alejandro Tengco.

For its part, Pronet Gaming was well-represented and headed by CEO Alex Leese who welcomed the delegates with his opening day remarks and shared a preview of what to expect from Pronet Gaming as the company rolls out in Asia by setting up shop in Manila: “We have done the research to select the jurisdiction to base our operations and looked everywhere in the region. Ultimately, we decided on the Philippines as it is the one place that offers us a one-stop shop with a robust regulatory regime that would give us the confidence to invest on a long-term basis,” said Leese.

“Winning the Asia Gaming Awards Best Newcomer accolade is a testament to the incredible work that our team has done behind the scenes to build a new iteration of our award-winning platform that is dedicated to the Asian markets, and we look forward to continuing our development by recruiting the best people we can.”

“As we expand our operations in Asia, our criteria is to find a vibrant and local talent pool full of experienced and enthusiastic people within the sector across I.T., marketing, and commercial support. We look forward to the growth to come over the next few months, which will mainly focus on recruitment.”

Since its inception seven years ago, the ASEAN Gaming Summit has carved a name for itself as a high-profile networking avenue for the gaming industry in the region, with operators, suppliers, and third-party service providers showing up in full force.

Pronet Gaming is a B2B aggregation platform specialist and omni-channel turnkey provider that understands the needs, wants, and challenges of online entertainment operators. It offers game-changing solutions designed to help its operator clients achieve their specific and strategic goals.

About the ASEAN Gaming Summit

Established in 2017, the ASEAN Gaming Summit has become known for being the intersection point between all sides of the industry, promoting a platform for information exchange and contacts across Asia’s land-based and online gaming.

With a reputation for excellence in industry content and networking, this event brings together operators, regulators, suppliers and service providers to discuss and explore the key trends and opportunities within gaming and frequently delivers the foremost minds as speakers, providing a unique level of insights for its delegation.

The event is powered by the minds behind Asia Gaming Brief (AGB), a news, market intelligence, events, and networking company focused on Asia Pacific’s rapidly expanding gaming industry. Our vast network of contacts across Asia’s land-based and online gaming industries means we have our finger on the pulse of all things gaming, from the latest trends and hottest products to changes in regulation and emerging jurisdictions.

For more information on the event, visit www.aseangaming.com. 

For more information on AGB, visit www.agbrief.com. 

About Pronet Gaming

Founded in 1996, Pronet Gaming offers a fully customisable iGaming platform for next-generation operators in emerging markets, consulting with our clients to build truly bespoke sportsbook, casino, betting exchange and retail solutions that remain flexible for future development according to evolving audience needs. 

Our sportsbook handles over 3 million bets every day, with 100+ sports, 1,300+ betting markets, 60,000+ Live events per month and 800,000+ Pre-Match events per year. Our world-class casino portfolio provides access to 15,000+ games from 100+ leading providers across slots, live dealer, bingo, lottery and more and deals comfortably with over 90 million transactions daily. Our flexible betting exchange solution offers a userfriendly experience that is available as a white-label product or as an iFrame product that can seamlessly integrate into your existing website. And our powerful omni-channel retail solutions are built to provide a fully integrated experience featuring localisation, security, operational and cash tracking reporting, dashboard, quick bet, print fixtures and results across land-based and online sites. 

For more information, visit www.pronetgaming.com. 

— ENDS —

The post Pronet Gaming debuts in Asia at the 2024 ASEAN Gaming Summit appeared first on Pronet Gaming.

Pronet Gaming’s CEO will take to the stage at the upcoming ASEAN Gaming Summit, where he will discuss international diversification of Asian gaming businesses.

Taking place from Tuesday, 19 to Thursday, 21 March 2024 at the Shangri-La The Fort in Manila, The Philippines, the ASEAN Gaming Summit, delivered by Asia Gaming Brief, provides three days of industry intelligence from some of the leading minds in Gaming.

Alex Leese, CEO at Pronet Gaming, said: “Having access to the right information is an absolutely critical factor in the success of any business and the ASEAN Gaming Summit delivers exactly that, so we’re delighted to be partnering with the event. I’ll be speaking on the pathway to globalising Asian business and I look forward to discussing the way forward with the event’s delegation.”

Luis Pereira, Managing Director of Asia Gaming Brief, said: “The ASEAN Gaming Summit prides itself on not only delivering up-to-the-minute intelligence from leading industry speakers, but also facilitating networking opportunities with the brightest minds in Gaming. So we are delighted to have such a forward-thinking business as Pronet Gaming as our partner and we look forward to Alex sharing his insights.”

Pronet Gaming has seen rapid growth in recent years having provided a range of operators with casino and sportsbook platform solutions, as well as a range of retail options, in a variety of jurisdictions around the world.

This growth has funded a massive investment in IT, new offices and team development, allowing the business to perfect its offering to markets in Asia, where its services will allow brands to offer localised products to their customers and a genuine point of difference among competitors.

About the ASEAN Gaming Summit

Established in 2017, the ASEAN Gaming Summit has become known for being the intersection point between all sides of the industry, promoting a platform for information exchange and contacts across Asia’s land-based and online gaming.

With a reputation for excellence in industry content and networking, this event brings together operators, regulators, suppliers and service providers to discuss and explore the key trends and opportunities within gaming and frequently delivers the foremost minds as speakers, providing a unique level of insights for its delegation.

The event is powered by the minds behind Asia Gaming Brief (AGB), a news, market intelligence, events, and networking company focused on Asia Pacific’s rapidly expanding gaming industry. Our vast network of contacts across Asia’s land-based and online gaming industries means we have our finger on the pulse of all things gaming, from the latest trends and hottest products to changes in regulation and emerging jurisdictions.

For more information on the event, visit www.aseangaming.com. 

For more information on AGB, visit www.agbrief.com. 

About Pronet Gaming

Founded in 1996, Pronet Gaming offers a fully customisable iGaming platform for next-generation operators in emerging markets, consulting with our clients to build truly bespoke sportsbook, casino, betting exchange and retail solutions that remain flexible for future development according to evolving audience needs. 

Our sportsbook handles over 3 million bets every day, with 100+ sports, 1,300+ betting markets, 60,000+ Live events per month and 800,000+ Pre-Match events per year. Our world-class casino portfolio provides access to 15,000+ games from 100+ leading providers across slots, live dealer, bingo, lottery and more and deals comfortably with over 90 million transactions daily. Our flexible betting exchange solution offers a userfriendly experience that is available as a white-label product or as an iFrame product that can seamlessly integrate into your existing website. And our powerful omni-channel retail solutions are built to provide a fully integrated experience featuring localisation, security, operational and cash tracking reporting, dashboard, quick bet, print fixtures and results across land-based and online sites. 

For more information, visit www.pronetgaming.com. 

— ENDS —

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Pronet Gaming has been granted an international Isle of Man Software Supplier Licence (B2B) to expand the provision of its award-winning iGaming services to Asian markets.

Awarded by the Isle of Man Gambling Supervision Commission, and facilitated by Amber Gaming the licence arrives on schedule as Pronet Gaming completes a period of significant infrastructure investment, refocusing and enabling the business to best serve operator clients in Asia and beyond.

Jade Zorab, Amber Gaming’s Managing Director said “We are proud to have supported Pronet Gaming through the software licence process and are excited to see their ongoing success as they continue to expand and evolve their iGaming services within new markets. This is not only testament to the opportunities that the world-renowned Isle of Man software licence provides but also the unparalleled licensing and consultancy support provided by the team at Amber Gaming.”

Tara Leneghan, Strategic Partnership Manager at Digital Isle of Man added “We are delighted to welcome Pronet Gaming to the Island’s thriving ecosystem. Pronet Gaming’s acquisition of a Software Supplier License reflects the island’s attractive proposition, which offers a mature and robust licensing regime and a supportive and experienced ecosystem for gaming companies to flourish.”

With the introduction of a new 360 betting exchange solution added to the full turnkey platform specialist’s product offering, together with the credibility that comes with holding an Isle of Man licence, Pronet Gaming is primed to take its commercial success to new heights.

Alex Leese, CEO at Pronet Gaming, said: “We are thrilled to receive the highly reputed Isle of Man software licence. As we move forward with our expansion plans and enter new partnerships with operators and third parties in Asia, this seal of approval cements us as a globally trusted partner and enables us to build relationships that will be integral to business growth.”

Pronet Gaming has seen rapid growth in recent years having provided a range of operators with casino and sportsbook platform solutions, as well as a range of retail options, in a variety of jurisdictions around the world.

This growth has funded a massive investment in IT, new offices and team development, allowing the business to perfect its offering to markets in Asia, where its services will allow brands to offer localised products to their customers and a genuine point of difference among competitors.

About Digital Isle of Man

Digital Isle of Man supports the Isle of Man’s tech sector, developing and implementing a strategy to support sustainable economic growth and establishing the island as a centre of international excellence for the digital economy.

As an Executive Agency within the Isle of Man Government’s Department for Enterprise, Digital Isle of Man is a public/private partnership, acting as a key decision maker and advisory body for the economic prosperity of the sector.

For more information, visit www.digitalisleofman.com. 

 About Amber Gaming

Amber Gaming is a specialist gaming consultancy business, providing multi-jurisdictional licensing, training, regulatory compliance advice and professional support to both established and early stage operators and software providers within the remote gambling industry.

Established over a decade ago, our dedicated team of gaming compliance, corporate governance, training and forensics experts have been immersed into the operational, strategic management and regulatory affairs of international gaming operators and platform providers. We provide a full suite of services to ensure an efficient and successful licensing process and subsequent management of your licenced gaming operation inclusive of corporate administration, secretarial and accounting services and provision of key roles of responsibility.

For more information, visit www.ambergaming.com. 

About Pronet Gaming

Founded in 1996, Pronet Gaming offers a fully customisable iGaming platform for next-generation operators in emerging markets, consulting with our clients to build truly bespoke sportsbook, casino, betting exchange and retail solutions that remain flexible for future development according to evolving audience needs. 

Our sportsbook handles over 3 million bets every day, with 100+ sports, 1,300+ betting markets, 60,000+ Live events per month and 800,000+ Pre-Match events per year. Our world-class casino portfolio provides access to 15,000+ games from 100+ leading providers across slots, live dealer, bingo, lottery and more and deals comfortably with over 90 million transactions daily. Our flexible betting exchange solution offers a userfriendly experience that is available as a white-label product or as an iFrame product that can seamlessly integrate into your existing website. And our powerful omni-channel retail solutions are built to provide a fully integrated experience featuring localisation, security, operational and cash tracking reporting, dashboard, quick bet, print fixtures and results across land-based and online sites. 

For more information, visit www.pronetgaming.com. 

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Pronet Gaming expands content offering with new Winfinity Live Casino partnership featuring patented Blackjack bets and more

Pronet Gaming is delighted to announce the launch of a new content partnership with Winfinity Live Casino. The deal promises to deliver unique and innovative gaming experiences to the award-winning entertainment platform provider’s suite of operators around the world.  

Founded in 2020, Winfinity offers an outstanding selection of products, reinventing all-time classics like roulette, baccarat, blackjack and producing new exciting live game shows. Building innovative interfaces, gaming scenarios, and user behavior patterns, Winfinity provides a perfect selection of high-end games, combining excellent performance and innovative design to create an impeccable, never-before-seen gaming experience. 

Ian Tomson, B2B Senior Account Manager, Winfinity, stated: “Partnering with Pronet Gaming, an iGaming platform recognised for its excellence, gives us an opportunity to expand the reach of our patented innovations like Last Chance and Bet-in-play in Blackjack, as well as other high-quality solutions that resonate with our players and partners globally.  

Winfinity is not about simply releasing games but offering an immersive experience that’s both reliable and thrilling, ensuring growth in the competitive industry”. 

Alex Leese, CEO, Pronet Gaming, said: “We are proud of the expansive range of content we offer our partners and this agreement will only serve to further enhance our offering. The addition of Winfinity’s Live Casino games to our platform ensures we continue to build our portfolio and adds a name which customers can trust.”   

Pronet Gaming has seen rapid growth in recent years having provided a range of operators with casino and sportsbook platform solutions, a range of retail options, and now, a new 360 betting exchange solution, BetX Pro, in a variety of jurisdictions around the world. 

This growth has funded a massive investment in IT, new offices and team development, allowing the business to perfect its offering to markets in Asia, where its services will allow brands to offer localised products to their customers and a genuine point of difference among competitors. 

About Winfinity

Established in 2020, Winfinity has an exceptional selection of live casino games, including classics like Roulette, Baccarat, and Blackjack, as well as spectacular game shows.  

Dedicated to delivering an “infinite gaming experience”, we prioritize design and superior performance in all our offerings. We distinguish ourselves with patented features, such as unique Blackjack side bets – Last Chance and Bet-In-Play, and Roulette enhancements like Free Bonus Buy and Bonus Buy, enriching player engagement and excitement. The speed and precision of our Baccarat tables are enhanced by our proprietary video recognition system for seamless gameplay. Our theatrical live game show, Cabaret Roulette, blends two casino favorites: Roulette and Slots, offering players a chance to amplify their bets.  

We also provide extensive digital, physical, and chroma key branding options for all our games, crafting a fully customizable environment. At Winfinity, each game we develop embodies our dedication to delivering endless experiences. 

Discover more at www.winfinity.live

About Pronet Gaming

Founded in 1996, Pronet Gaming offers a fully customisable iGaming platform for next-generation operators in emerging markets, consulting with our clients to build truly bespoke sportsbook, casino, betting exchange and retail solutions that remain flexible for future development according to evolving audience needs. 

Our sportsbook handles over 3 million bets every day, with 100+ sports, 1,300+ betting markets, 60,000+ Live events per month and 800,000+ Pre-Match events per year. Our world-class casino portfolio provides access to 15,000+ games from 100+ leading providers across slots, live dealer, bingo, lottery and more and deals comfortably with over 90 million transactions daily. Our flexible betting exchange solution offers a userfriendly experience that is available as a white-label product or as an iFrame product that can seamlessly integrate into your existing website. And our powerful omni-channel retail solutions are built to provide a fully integrated experience featuring localisation, security, operational and cash tracking reporting, dashboard, quick bet, print fixtures and results across land-based and online sites. 

For more information, visit www.pronetgaming.com. 

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LuckyConnect content aggregator solution to extend relationship with leading igaming platform with the supply of additional premium slot and casino content

LuckyStreak, the live dealer casino and gaming content supplier is delighted to announce that it has extended its long-standing partnership with leading igaming and betting platform provider Pronet Gaming.

Going forwards, LuckyStreak will supply Pronet Gaming and its extensive network of operators with content from premium games provider Playson, through their integration with the LuckyConnect aggregation API. Pronet already take Fugaso and Yggdrasil content from LuckyConnect.

Founded in 2012, Playson is a leading developer of online slots and table games. Since joining LuckyConnect in 2021, their entire suite of 85 slot and table games, including player favourites like Book of Gold, Joker’s Coins and Pirate Sharky, has been available to LuckyStreak’s network of customers and operators.

Pronet Gaming is a sophisticated and award-winning igaming platform and solutions provider working with over 100 leading casino content suppliers. Newly available to Pronet Gaming customers, Playson’s reach is extended to a game-changing 2m+ players a month.

Virginia Russu, LuckyStreak’s Head of Account Management, said: “We have worked closely with Pronet Gaming since 2015, so I’m delighted that we can now offer them Playson’s rich library of innovative and fun slot and table games, which will enrich their customers’ offerings significantly. Through LuckyConnect, there is no additional integration required and the entire portfolio is available immediately”.

Alex Leese, Pronet Gaming’s CEO, said: “We have worked hard to put together the industry’s largest selection of content and this deal will further enhance our offering as we continue to support our operators. The addition of Playson’s titles to our platform further builds on the expansive range of content we offer our partners and adds a name which customers can trust.”

Tamas Kusztos, Playson’s CCO, said “Partnering with LuckyConnect means that hundreds of operators across the world have access to our games, and that can drive significant player numbers for us. Just as we have seen with this new partnership with Pronet – the upswing in volumes was significant and immediate. The potential this offers us to continue to grow our business is hugely appealing.”

For all partnership and media enquiries, please contact Mark O’Donnell, Head of Marketing, at [email protected].

About LuckyStreak

LuckyStreak has been producing and streaming world-class live dealer online casino games since 2014. Launched and led by veterans of the land-based and online casino industry, they have a deep passion for entertainment, innovation and quality service. We provide players with an unforgettable, unique and thrilling gaming experience, and impeccably delivered with an unwavering commitment to the highest levels of production, video streaming and reliability.

LuckyStreak’s live casino studio in Latvian capital Riga is state-of-the-art, without compromise in gaming equipment, video production and streaming, and a team of dedicated, professional and well trained game presenters, providing round the clock gaming and entertainment.

All games are built for all devices in HTML5, and players can enjoy the finest casino gaming in 13 languages and over 100 real and cryptocurrencies. Operators can enjoy simple API integration, customisable casino gaming, promotional marketing tools, dedicated branded live casino gaming solutions, land-based streaming services and 24/7 support.

LuckyConnect is the proprietary integration API for operators, connecting them to a library of over 2,500 live dealer and third-party games, seamless wallet API. It also offers a one-stop shop of critical services including invoicing, client management, support centre and content management, with one fast and easy integration.

For more information, visit:

Website: https://luckystreaklive.com/

LinkedIn: https://www.linkedin.com/company/luckystreak/

Facebook: https://www.facebook.com/luckystreaklive/

Twitter: https://twitter.com/luckystreaknow

YouTube: https://www.youtube.com/channel/UCZMcpJLCKeXHdvxJA6y4szg

About Pronet Gaming

Founded in 1996, Pronet Gaming offers a fully customisable iGaming platform for next-generation operators in emerging markets, consulting with their clients to build truly bespoke sportsbook, casino and retail solutions that remain flexible for future development according to evolving audience needs.

Their sportsbook handles over 3 million bets every day, with 65+ sports, 1,300+ betting markets, 55,000+ Live events per month and 500,000+ Pre-Match events per year. Their world-class casino portfolio provides access to 8,000+ games from 100+ leading providers across slots, live dealer, bingo, lottery and more and deals comfortably with over 70 million bets daily. And their powerful omni-channel retail solutions are built to provide a fully integrated experience featuring localisation, security, operational and cash tracking reporting, dashboard, quick bet, print fixtures and results across land-based and online sites.

For more information, visit https://pronetgaming.tech/.

About Playson

Playson was founded in 2012. Based in Malta, is has over 250 staff worldwide with offices in Malta, Ukraine, the UK and Greece. We present in most regulated markets such as Malta, Alderney, UK, Spain, Italy, Sweden, and are constantly expanding our geography.

Playson is a fast-growing digital entertainment supplier operating in more than 20 regulated markets and through 150 partners around the world. Our diverse product offering includes 85+ captivating online slots and table games, available in many languages with support of all currencies, and a collection of captivating promotional tools that enhance its immersive games.

Playson was named Best Provider of 2022 at the Sigma Balkans/ CIS Awards, and buy Slotwise, in 2022.

We have formed business relationships with Leander Games, 1X2 Gaming, Betconstruct and, perhaps most importantly, Microgaming – allowing them to release their games on the Quickfire platform.

For more information, visit https://playson.com

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The awards, which take place in Manila on Wednesday 19th July, recognise the leading players in the iGaming industry in a celebration of achievement and innovation.

Leese has headed up Pronet for four years having previously been William Hill’s Director of International, where he spearheaded its push into Latin America’s emerging markets. This followed previous senior leadership roles at Offside Gaming and what was Sportingbet/GVC, now Entain

Pronet Gaming turned its attention to emerging markets in Asia in 2022 following unprecedented success in the African and LatAm regions. The company’s growth in the last few years has funded a massive investment in IT and new offices globally, including the Philippines. That has allowed it to perfect its products for Asian clients, who can now offer localised products to their customers and a genuine point of difference among competitors.

It can now provide a range of operators in the Asian region with sportsbook and casino platform solutions, as well as a variety of retail options, in multiple jurisdictions.

Pronet Gaming CEO Alex Leese said: “I am honoured to have been chosen to judge SiGMA’s Asia Awards and am looking forward to assessing the nominations in some highly competitive categories.

“The Asian betting and gaming markets are as vibrant as ever and it is an exciting time to be involved in events like this, which bring together everyone who matter in the industry.”

Pronet Gaming has introduced a number industry-firsts such as FastBet, which has helped optimise the player experience. This solution enables users to wager multiple single bets across all sports at the touch of a button without creating a betslip.

The provider’s Popular Bets and Popular Events widgets automatically display the wagers and sports that are most popular in any given jurisdiction where an end-user is based, refreshing every five minutes.

Pronet Gaming’s clients are also able to customise the sports betting features that suit their unique needs in regulated markets, creating fine-tuned experiences for audiences that increase revenues as well as engage and retain players.

SiGMA Asia takes place at the SMX, Manila’s largest exhibition centre, between 19-22 July. The PAGCOR-endorsed conference brings together suppliers, operators and affiliates from East and West.

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The full turnkey platform specialist has expanded rapidly in the last 18 months after providing a range of operators with sportsbook and casino platform solutions, as well as a range of retail options, in a variety of jurisdictions around the world.

This growth has funded a massive investment in IT and new offices which has allowed it to perfect it’s offering for markets in Asia, where its services will allow brands to offer localised products to their customers and a genuine point of difference among competitors.

The supplier will also embark on a recruitment campaign to bolster its ranks in one of the region’s most important gaming hubs, across all disciplines including sales, marketing, account management and IT Support and Development

Pronet Gaming CEO Alex Leese said: “An Asian market entry was always in the plan and required a real focus on ensuring that we had the right product to compete. I’m obviously really pleased that we are now able to do that sooner rather than later.

“The tremendous commercial success we have enjoyed is not only testament to the hard work of the team and the universal appeal of our offering, but it bodes well for new customers looking for an affordable, yet tailored solution.

“Needless to say, we will have to expand our team with Asian market specialists in the coming months to ensure we offer a truly localised service, but I’m confident we will have a compelling proposition moving forward.”

Pronet Gaming has introduced a number industry-firsts such as FastBet, which has helped optimise the player experience. This solution enables users to wager multiple single bets across all sports at the touch of a button without creating a betslip.

The provider’s Popular Bets and Popular Events widgets automatically display the wagers and sports that are most popular in a jurisdiction, refreshing every five minutes.

Pronet Gaming’s clients are also able to customise the sports betting features that suit their unique needs in regulated markets, creating fine-tuned experiences for audiences that increase revenues as well as engage and retain players.

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After introducing smash-hit games and executing perfectly timed launches, the company ended the year announcing it had reached its three-year growth goals after just 18 months.

Key to this rapid growth has been the company’s portfolio offering end-users thousands of betting opportunities across more than 35,000 live events in more than 65 sports.

5 Star caught up with Alex Leese, the company’s CEO, to learn more about this growth, the innovations that made it possible and Pronet Gaming’s plans for 2022.

Pronet Gaming announced that it had reached its three-year targets 18-months early towards the end of the year. What led to this leap in progress? 

There were quite a few factors working together in the right way to make this achievement a reality. For one thing, our platform solutions proved increasingly popular across global markets, including in Africa and LatAm, which resulted in a two-fold rise in turnover. In total, we have signed over 35 new clients in the past 18 months.

Successful content integrations with providers including Golden Race, UltraPlay and Sportradar meant our esports and virtual sports product lines experienced significant growth.

Our industry-first, in-house developed features such as FastBet and Popular Bets and our proprietary betting widgets introduced during the Euros and Copa America last summer all helped maximise the player experience.

On top of that, by offering an entirely modular system our customers have been able to cherry-pick the sports betting features that suit their specific needs in regulated markets. This has allowed them to create better experiences for their audience, enabling them to increase revenues while retaining and engaging players.

We have consistently focused our efforts on customisation, speed-to-market and product innovation, a strategy which we are delighted to say has certainly paid dividends.

Can you tell us more about Popular Bets launch? 

We released our Popular Bets and Popular Events widgets in October. They allow operators to display a particular market’s current top-10 bets and top-10 events, automatically refreshing every five minutes.

This was a particularly exciting release for us, as it really felt like we had a game-changer on our hands. Offering our customers a localised, intuitive way to immediately boost engagement was extremely gratifying. With minimum effort on the operators’ part, they can be confident that their players are constantly being shown the most popular bets and events at any one time.

Our priority was to provide flexibility of use, allowing operators to display the bets and events on different areas of their sites while also being optimised for mobile and desktop. It was important that they auto-populate according to the operators’ markets, which has gone a long way to making this

the hassle-free and personalised engagement tool we set out to make. We certainly look forward to producing further innovations that can help top this performance in 2022.

The company also saw a number of high-profile partnerships, which of these stand out? 

Tenlot certainly stands out, being the first such agreement with a dedicated national and regional lotteries operator. The deal certainly opened a number of doors that contributed to our success last year and this process will doubtless continue throughout this year.

Then truenorth.bet went live in Canada on our platform, which was one of our most exciting launches to date. The operator has earned a deserved reputation for being the country’s most legitimate brand in the face of unregulated competition, adhering strictly to the regulatory framework from day one. This naturally made it a challenging project, but successfully working around these obligations and implementing the local responsible gaming requirements, data protection, self-exclusion and anti-spam laws demonstrated the flexibility and market specificity of our platform.

Pronet Gaming introduced a number of games to its platform in the past 12 months, what are some of the highlights? 

It’s always our priority to give our clients early releases on highly sought-after games and Gonzo’s Treasure Hunt was a prime example of this. The outstanding quality of Evolution’s augmented reality products mean they stand head-and-shoulders above the competition in a saturated market. This example was an inspired use of the immediately recognisable Gonzo character within a live setting and a slots-style backdrop, which led to the concept performing strongly across a number of regulated markets worldwide.

Cash or Crash followed on from this and resonated equally well with players, especially due to the intuitive live game show element. With a 20-step, ladder-style pay table, players gain height with each green ball that is drawn. For each drawn green ball, the player can decide to Continue, Take Half or Take All. The dynamic worked well across a wide range of demographics.

We are always on the lookout for fresh, innovative content that adds value to our portfolio and those two releases from Evolution certainly fit that bill.

The betting widgets with pre-built accas that Pronet Gaming released during the Euros proved popular as well. Why do you think that was the case?

Timing was everything with this release. Our in-house team rolled the product out on the eve of the Euros football tournament. This was a time when sports betting operators worldwide were competing more strongly than ever for market share.

It definitely helped that this was the first big sporting event the global community was being treated to in a long time because of the pandemic. It’s gratifying that we helped to add to the fun of that event while also boosting engagement.

What can you tell us about your approach for the World Cup kicking off in Qatar this November?

We obviously can’t give too much away at this point. It’s safe to say that once again we will be developing solutions that help our operators engage their customers in new and more intuitive ways. The event could see two of the sport’s all-time greats, Lionel Messi and Cristiano Ronaldo facing off against each other, almost certainly for the last time in a World Cup, so I think it’s going to be a betting event like we haven’t seen before.

Within our wider offering, we are getting ready to unveil a new system that will enable operators to sharpen their approach to player value and engagement. Our aim is to remove the strain when it comes to managed services and enable operators to do what they do best, deliver first-class entertainment. But again, I can’t say too much just yet.

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LSports’ BetBooster tool generates automated betting tips based on historical data, live-score and AI analysis, covering both pre-match and in-play markets across seven sports and with complete bet slip integration, and has been proven to increase user engagement, retention and turnover rates.

The integration of the LSports tool onto Pronet Gaming’s platform, where it has been branded as Bet Assist, is set to further boost the provider’s offering across regulated markets around the world and follows on from its triumph in being named Sportsbook Supplier of the Year at the SBC Awards 2021.

Bobby Longhurst, Chief Commercial Officer at Pronet Gaming, said: “Nobody in this industry can ever afford to sit still and continual product development is at the core of our strategy, as we aim to provide key points of differentiation for all of our operator partners.

“The Bet Assist product from LSports provides automated betting tips that can be integrated directly onto betting slips and has been proven to increase engagement among bettors. I am certain this new partnership will prove beneficial for all stakeholders, not least from the operator side.”

Yoav Ziv, VP Sales and Business Development at LSports, said: “With Pronet Gaming already going live with BetBooster on its platform, we’re sure to see it succeed. The product promises to boost every sportsbook’s offering and enhance the customer experience with unique insights.”

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The progressive provider’s platform solutions are increasingly popular across global markets, including Africa and LatAm, and have delivered a two-fold rise in turnover.

Its esports and virtual sports product lines have exceeded all expectations with 300% growth, following successful content integrations and upgrades from fellow providers like Golden Race, UltraPlay and Sportradar.

Pronet Gaming has signed over 35 new clients in the past 18 months since Leese kick-started the plan for the company’s new owners.

A cornerstone of his plan of action was the release of a number of industry-first features, including Fastbet, which has helped to maximise the player experience. This solution enables users to wager multiple single bets across all sports at the touch of a button without creating a betslip.

As well as this, its Popular Bets and Popular Events widget automatically displays the bets and events that are most popular in a jurisdiction, refreshing every five minutes – an innovation that has seen massive uptake since its release in October.

By offering an entirely modular system, Pronet Gaming’s clients have been able to cherry-pick the sports betting features that suit their unique needs in regulated markets, allowing them to create fine-tuned experiences for their audience that increase revenues while retaining and engaging players.

Their focus on customisation, speed-to-market and product innovation has also led to a string of industry awards recognising Pronet Gaming this year, including the Gaming Intelligence Awards, EGR B2B Awards and Starlet Awards, as well as being shortlisted for the upcoming SBC Awards and Global Gaming Awards.

Alex Leese, CEO of Pronet Gaming, said: “Operating in all the right regulated markets is really paying off. It’s always great to be on track, but being so far ahead of the game is significantly more satisfying, particularly considering the challenges we’ve faced during this time.

“This degree of growth in such a short space of time is even more than we had hoped for, but we are not slowing down any time soon. We will continue to see that our partners receive a first-class product.”

Ioannis Skoulides, Pronet Gaming’s Chairman, said: “We have seen a great deal of change globally over the past two years, but since taking over Pronet Gaming in 2019 we have seen unparalleled growth and thus the decision to appoint Alex as CEO has proven to be a resoundingly positive one.”

“That has been exemplified not only our by growth over the past 18 months, but also by Pronet Gaming’s nomination for three categories in the upcoming SBC awards as well as our expansion into so many new markets.”

Bobby Longhurst, Pronet Gaming’s CCO, said: “These are hugely positive results, but our success story has only just begun. We are excited to build upon the momentum we have generated by continuing our expansion plans and stretching our international footprint even further into more regulated markets.

“The next big step will be attending ICE 2022, where our stand will be three times bigger than our inaugural one in 2020.”

Pronet Gaming now boasts 6,500 of the world’s best games from more than 90 providers and its sportsbook solution provides over 55,000 in-play events every month and more than 500,000 pre-match events a year across more than 1,500 betting markets, with a daily bet count exceeding 20,000,000.

Key to this rapid growth has been the company’s portfolio offering end-users with thousands of betting opportunities across more than 35,000 live events in more than 65 sports, with its live horse racing solution being the latest.

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The new mobile-first live dealer title comes with a green screen feature that allows for unique operator branding on each table. Packed with features, portrait-oriented Live Roulette includes a gradated heat map allowing players to follow which numbers have been bet on most during the playing session.

The game also boasts new statistical features that enable players to track the action through results up to 500 rounds, heat zones, the number of players who have bet in a session and the general percentage statistics of sections and outside bets. There is also a chat option to communicate with fellow players and the dealer, plus a favourite bets option to allow for easier bet placement and auto play.

LiveGames is a next generation B2B live casino platform featuring market-specific online live dealer games and branded dedicated tables. Its omni-channel retail powers land-based estates connecting to any online operation, ensuring full customisation, and it has recently expanded commercial operations to include African, Asian and LatAm markets.

The innovative new title will be available to Pronet Gaming’s operator partners globally, further enhancing its comprehensive range of casino content.

Avi Ortas, CEO at LiveGames, said: “Our new branded Live Roulette game includes a set of unique features that no other live roulette table has in the industry. It is entertaining for the player and very useful for the operator from a marketing perspective.

“Pronet Gaming is a highly valued partner of ours and its global reach continues to allow us to get our games in front of as many eyes as possible.”

Bobby Longhurst, Chief Commercial Officer at Pronet Gaming, said: “Live Roulette is packed with innovative, useful new features which add together to make a highly engaging and entertaining product. The attractive branding options that are built in for operators only add to the appeal.

“Having worked with them for five years now, we know that LiveGames produces games that resonate with operators across our key markets. We are confident that this latest title will again hit the mark with partners and players alike.”

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While England and Brazil fans alike licked their wounds as losing finalists this summer, operators based in the UK could at least fall back on a very positive tournament in Euro 2020 in terms of revenues gained. In turn, thanks to the regulated market, the UK government took its slice of the action through taxation.

Over in Brazil, however, the continued lack of a regulated sports betting market meant that there was no comfort in defeat for the public purse. In a market as resolutely grey as the country itself is famously colourful, punters who placed wagers on the Seleção conquering all saw their money funnelled into operator coffers entirely overseas, as Argentina claimed the Copa America by toppling their old rivals.

With no taxation to benefit the federal government, this was another summer of missed opportunities on and off the pitch for Brazil.

The latest news emerging from SECAP, which is the agency that leads public policy in the field of agriculture, energy and lotteries, is that sports betting is expected to be regulated before the end of this year and fully operational by the time the FIFA World Cup kicks off in Qatar in November, 2022. Brazil’s President, Jair Bolsonaro, has already signed off a tax regime that will be based around GGR rather than the original proposal of a gross wagering value of bets. That represents positive news, following as it does a progressive model similar to that seen in the UK, Spain and Denmark, rather than that of Portugal where taxation on turnover has been a factor in driving bettors towards unlicensed market.

What is still unclear, though, is the precise nature of the regulation that will be put forward. It is a toss-up between whether the authorities will opt for an authorisation model that ha succeeded in Spain and Colombia, or a concession model whereby only a finite number of operator licences will be issued. The latter option could see many companies that have already made major investments in Brazil, in terms of advertising and sponsorships, miss out. The large amount of money being spent on marketing indicates the importance of getting ahead of the competition.

Another route towards early advantage ahead of licensing – one that is often under-appreciated by those who do not have a deep level of knowledge of conducting business in the region – is the importance of personal alliances. Unlike many other places in the world, Latin America invariably lacks formal procurement processes, instead relying on negotiated partnerships. There is no substitute for the boots-on-the-ground approach, where local knowledge can help select the perfect partner to gain access to everything from local governors to football clubs. In the case of the latter, carefully selected sponsorships can confer a huge advantage when building a brand thanks to the enormous reach of Brazilian clubs. To give one example, Flamengo has 40 million supporters across Brazil.

Despite Brazil’s powerhouse status – Goldman Sachs research indicates it will become the world’s seventh-largest economy by 2050 – there are some misconceptions that abound about how to engage with its bettors. While some industry voices have stressed the need to tropicalise content, I believe that this does not tally with the evidence collected from experiences within Brazil’s grey market. A sportsbook offering that is very similar to what is presented in the similarly football-obsessed western world has been proven to achieve great results, as has going to market with a huge range of casino products. The ordering of a sportsbook to highlight regionally popular leagues is important, but only as much as in every other location. One vertical that no operator entering Brazil can afford to ignore is esports. Despite having been around for two decades, the popularity of CS:GO shows no sign of slowing down and our experience is that conversion is driven through offering a customisable approach to skins and enhanced visuals, including weaponry. There is significant real-world value in such items, which can be wagered.

As we approach a potentially exciting juncture for the sports betting industry in Brazil, it is also vital that European operators don’t get complacent. Big names that expect to automatically get a seat at the top table through reputation alone could end up very disappointed. As we grow across Latin America, where we now have a presence in Brazil, Mexico, Argentina and Peru, we have become involved in a variety of projects with lotteries, media organisations and sporting bodies. The lesson we would impart from such activity is to never take anything for granted and to take time to understand the culture of business and the needs of specific market, or else risk the same sinking feeling as Brazil’s footballers did this summer.

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The World Cup 2022 is only a year away and, despite all the controversy surrounding the selection of Qatar as host, the excitement is starting to build – not least because it’s probably the last time we will see Cristiano Ronaldo and Lionel Messi together in the same international tournament.

Naturally, it presents a massive opportunity for us and our operator partners. While we can’t reveal too much at this stage, it’s safe to say that we will once again be working on ways to offer an edge in terms of acquisition and retention following the success of the bespoke sports betting widgets we developed before Euro 2020 and the Copa America earlier this year.

Q. Latin American people are really passionate about soccer and, in the last year, new sports betting operators have emerged in this territory. What should these new market entrants pay attention to amid such competition? What cannot be allowed to take them by surprise?

It’s true that we have seen an increase in online activity across the region, with a trend of many land-based operations making the transition into digital for the first time. We see this as a positive trend and one that perfectly tallies with our on-the-ground expertise and technology.

There are certainly some key elements that providers must consider if they are to help operator partners make a splash in a crowded online marketplace. One such factor is the need to listen to what customers are asking for, rather than imposing a set product on them. Bespoke platform solutions, which take into account differing needs and markets, are far superior to the “cookie cutter” approach.

Q. Land-based casinos are aiming to enter online gambling, including solid and well-established online operators and lotteries. Where does Pronet Gaming see additional business opportunities in Latin America and why?

In general, the LatAm market is booming as we continue to see a widespread move towards regulation. This offers significant opportunities in the region for those established operator brands that have widespread recognition from potential online players.

We’re working with operators in Brazil, where there is a sports-mad population and where we hope the regulated market will be up and fully operational before the World Cup kicks off in Qatar. We also see major opportunities in Mexico, Argentina and Peru, and we are active in these countries in helping retail brands to take their operations online. It’s a fascinating and exciting region, where we’re glad to be working alongside lotteries, media organizations and sporting bodies.

Q. What kind of new providers and content are you looking for?

In North America, we recently completed a deal with Canada’s truenorth.bet where we were able to provide a host of betting markets that hold specific appeal to that region and, in LatAm, the localization of content will continue to be an important factor to consider as we continue to expand.

In terms of casino content, a comprehensive portfolio of video bingos is a must for many of the region’s online operators, and esports is a growing vertical in which customers expect round-the-clock events with In-Play betting opportunities.

Q. The company is clearly growing. What goals do you have for 2022?

We aim to continue to burnish our reputation as the go-to platform provider for emerging markets, with an eye on traditional markets as we continue to expedite the rollout of our services into more jurisdictions. Our focus on true product localization and customization through bespoke UI/UX plays a big part in that. This is particularly important within LatAm, where every country has unique challenges ranging from payments and technical infrastructure to network and connectivity.

A deep understanding of the landscape is key to achieving success within it and, given the vast knowledge that our team possesses, we are very excited about what next year will bring for the business.

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The innovation promises flexibility of use, allowing operators to display to different areas of their sites, and is optimised for both mobile and desktop and crucially they auto-populate according to an operator’s markets, creating a hassle-free, personalised engagement tool.

The Popular Bets and Popular Events widgets work at an operator level, not platform-wide. This means the betting options that are presented are determined according to each site, given the operator’s traffic, offering advanced customisation for Pronet Gaming’s clients across the globe.

This follows the company’s highly engaging and successful sports betting widgets that were rolled out ahead of Euro 2020 and Copa América.
The new modules illustrate Pronet Gaming’s commitment to localisation and innovation in emerging markets where it is quickly establishing itself as the go-to platform provider.

Tommy Molloy, Sportsbook and Trading Director at Pronet Gaming, said: “This is an exciting development for Pronet Gaming and an ideal way to continuously enhance player engagement. With minimum effort on the operators’ part, they can be confident that their players are constantly being shown the most popular bets and events at any one time.

“The operator-specific element is particularly important, enabling them to differentiate from one another effectively, with the top-10 bets and events being distinct from operator to operator. This is a true game-changer, allowing our clients to deliver faster, more localised betting for their players.”

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